KALA / Coffee Concept project
Give every launch asset the same job.
A fictional coffee launch built around one idea: connect the film, social content, and product page so every touchpoint introduces the same offer.
01 The business challenge
A small coffee brand has a new roast to introduce, but only a handful of product photos. The campaign needs to make the flavor and craft feel tangible before someone takes a sip.
02 How the pieces connect
Start with the message: make the first cup feel worth trying. Build the film around the morning ritual, adapt its strongest moments into social edits, and carry the same story into product-page copy. One direction guides the imagery, language, and next step.
03 What the project includes
- A 20–30 second product film, composed for a square frame
- Six campaign images with one consistent visual direction
- Three short social edits and launch captions
- Product-page copy and a channel-ready asset handover
04 How we would review it
Review packaging accuracy, color consistency, pacing, and readability before the final exports. This concept illustrates creative direction; it does not claim sales results.