Let’s be honest: Getting someone to click your ad is just the beginning.
If what comes after that click is unclear, slow, or off-brand — you lose them.
That’s why you need more than just a nice landing page. You need a strategic, intentional funnel that guides visitors from curiosity to conversion.
Here’s how to design one:
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Attract the Right Traffic (Top of Funnel)
Start by targeting people with real potential to buy — not just random clicks.
Use content, ads, SEO, or partnerships to attract your ideal customer profile.
What works:
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Clear pain-point messaging
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Scroll-stopping visuals
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Strong, specific headlines
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Calls-to-action that feel like value (e.g., “Get the checklist,” “Try the demo”)
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Deliver Immediate Value (Middle of Funnel)
Once they click, your job is to instantly prove you’re worth their time.
That means:
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Landing page with one clear offer
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Fast load time (under 3 seconds)
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Social proof (logos, reviews, trust signals)
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No distractions or confusing navigation
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Nurture With Purpose
Not everyone buys on Day 1. That’s why email, retargeting, and follow-ups matter.
Don’t spam — educate. Share case studies, FAQs, transformation stories, and specific results.
What works:
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3-email sequence (Welcome → Value → Offer)
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Retargeting ad that answers objections
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Free consultation, audit, or mini-course offer
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Optimize Relentlessly
A great funnel isn’t built once — it’s optimized continuously.
Use heatmaps, A/B testing, and funnel drop-off metrics to tweak copy, layout, and UX. Sometimes 1% improvement per step leads to 2x conversions overall.
At MILOQU, we combine design, development & marketing in one subscription to build funnels that don’t just look good — they convert.
Ready to turn more clicks into clients?
Let’s build your conversion engine → miloqu.com