Landing Page vs Company Profile vs Online Store, Which One Do You Actually Need?
When people say, “I want to make a website,” the next question is usually:
“But… what kind of website do I actually need?”
Most business owners don’t realize that there are several different types of websites, and each one serves a different purpose. The three most common are:
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Landing Page
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Company Profile
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Online Store (E-commerce)
Let’s break them down in simple terms, no complicated tech language.
What Is a Landing Page?
A landing page is a single page that focuses on one specific goal, usually to make visitors take immediate action.
That action could be:
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Clicking Buy Now
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Registering for an event
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Filling out a form
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Contacting you via WhatsApp
There are no extra buttons or distractions. Everything on the page is designed to convert visitors quickly.
Best for:
Promotions, ads, product launches, or services that only need quick responses.
What Is a Company Profile Website?
A company profile website is designed to build trust and credibility. Instead of selling immediately, it focuses on presenting your business professionally.
It usually includes:
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Home Page
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About Us
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Services or Products
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Portfolio / Gallery
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Contact Information
Think of it as your online business identity.
Best for:
Businesses, agencies, freelancers, consultants, or anyone who wants to look reliable and established.
What Is an Online Store (E-Commerce)?
An online store is a website where people can browse products and buy instantly without needing to message you.
It includes:
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Product catalog
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Add to Cart button
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Checkout and payment system
This lets your business run 24/7, even when you’re offline.
Best for:
Selling physical or digital products in large quantities.
So, Which One Should You Choose?
| Your Goal | Best Website Type |
|---|---|
| You want quick leads or sales | Landing Page |
| You want to build trust and look professional | Company Profile |
| You want people to buy automatically | Online Store |
Still Not Sure?
No worries — you don’t have to decide alone.
Just tell me a bit about your business, and I’ll recommend the best option for you. If needed, my team at Miloqu can also build the website from start to finish.
Need help choosing? Just say, “I need a website.” I’ll guide you from there.